NICK STEERS CLOTHING AMBASSADOR

Please watch the quick intro (1 min 9 secs) then continue below

Background

Nick Steers is a professional skier based in Quebec, Canada who has skied all over the world both as an international freeride competitor and as a brand ambassador and content creator. You can learn more about Nick’s career on the SKIING page. Over the course of his career, Nick worked as an ambassador with 2 major clothing brands, most notably Peak Performance for an impressive 13 year run between 2014 to 2026. Nick was a Peak Performance Canada and later a Peak Performance North America athlete who continued to represent the brand through 3 management restructures as well as the entire Covid-19 Pandemic. During his time with Peak Performance Nick worked directly with the National Marketing Manager(s) on normal seasonal exposure efforts, events and special initiatives, as well as multiple trips to headquarters to meet with sales and store managers.

Moving forward into the 2026/ 27 season, Nick is currently a free agent when it comes to clothing and apparel. He represents a significant new opportunity for a clothing brand to interact with his niche and growing platforms all season long and be exposed in every piece of content he makes. Below you will find specifics on what brand partnership can look like.

What Nick Offers

#1- The Basics

In 2026, singular brand deals are abounds for athletes and creators however a season long partner that is taken on by Nick and an ambassadorship includes basic and continuous season-long benefits that other “one-off” brands will not get, such as:

• Mention as partner in social media bio

• Mention as partner on official website

• Mention as partner on profiles, features and in media

• Mention as partner at events and competitions

#2- Season-LONG Social Exposure

Nick’s channels are on the rise. Over the course of the 2025 season, his instagram grew 40% over the course of the single season and his TikTok and YouTube more than doubled in size. Nick now has over 25 000 YouTube subscribers and is a YouTube Partner. Brand partners get regular and dedicated features or mentions on his content throughout the season but most importantly for clothing and outerwear companies, many eyes are on the products all season long. Specific benefits include:

• Visual exposure on EVERY single piece of content all season long.

• Tags and mentions on numerous pieces of content throughout the season when appropriate

• Dedicated product or brand posts when requested with a maximum of 1 per month

• Collabs with Nick’s audience and his partners when appropriate

#3- STRONG BUYERS MARKET ExPOSURE

Nick’s market of Quebec, Eastern Canada and Eastern USA is one of the most significant and important markets for the purchase of hard and soft goods in the ski industry. Nick is also directly connected to the competitive freeride market as well as the Ikon Pass community. Nick is very well know at Mont-Tremblant, Quebec’s largest ski destination and has had numerous pieces of viral content there and also offers guests of the mountain the opportunity for meet-up ski days of which 8 groups linked up with Nick in 2025 alone. Specific market exposure opportunities are:

• Wearing the clothing in the field at Tremblant

• Wearing the clothing in freeride comps and events

• Wearing the clothing while shooting at Ikon Pass destinations

• Wearing the clothing while shooting with or working for other brand partners

• Wearing the clothing to events, workshops and athlete summits

• Wearing the clothing in the field in the bungee jumping world with hundreds of guests

WHAT NICK IS LOOKING FOR FROM A BRAND

Nick is looking for a brand that is producing quality outerwear and clothing products and that has a partial focus on the freeride/ freeski market and that ships to Canada or sells directly in Canada. Compensation for the above mentioned ambassador work is negotiable and flexible but should include as a minimum:

• Seasonal product flow

• Advice, support and counsel on the products and how to rep them well

• Cross marketing where appropriate

• Sense of value and potential inclusion in ideas or opportunities when appropriate